Pregnancy Products

We are aware of videos circulating about Clearblue® pregnancy tests and the tablet found inside.
Clearblue® pregnancy tests do NOT contain Plan B.
All our tests contain a small desiccant tablet which is included to absorb moisture and should not be eaten.
If accidentally ingested please seek medical advice and for any further questions contact our careline at 1-800-321-3279.


Everything you need to know about pregnancy tests - so you can find the right test for you or read more about how pregnancy tests work.

All Clearblue® pregnancy tests are over 99% accurate from the day you expect your period.1

Dr Joanna Pike

Reviewed by Dr Joanna Pike on Feb 21, 2020

Everything you need to know about pregnancy tests

When can I take a pregnancy test?

Over 99% Accurate

All Clearblue®pregnancy tests are clinically proven to be over 99% accurate at detecting pregnancy from the day you expect your period1. However, if you think you might be pregnant, you want to know for sure as soon as possible, and many women want to test earlier than this. The earliest you can test with Clearblue® Early Digital Pregnancy Test and Clearblue® Early Detection Pregnancy Test is 6 days before your missed period2
Read more about testing early and use our handy ‘when to test’ calculator.

How to use a pregnancy test

Almost three-quarters of women prefer the ease of testing directly in their urine stream4. For your convenience, all Clearblue® tests can be used either ‘in-stream’ simply by holding the tip directly in the urine stream for 5 seconds; or by dipping the test into a collected urine sample for between 5 - 20 seconds, depending on the product used. Keep in mind you should always read the instruction leaflet before testing. You can download instruction leaflets for all our pregnancy products here.

Which test is right for me?

All Clearblue® pregnancy tests are designed with women in mind including unique and innovative features to make them easy to use and easy to read, so you can be confident in your result, helping reassure you when you need it most.

There are other tests out there that don’t tick these boxes.

Strips and Cassettes are the most basic types of test. They are often small, and not easy to use as they involve multiple steps, including collecting a sample before testing. When you are excited or anxious (or both), it can be easy to make a mistake – or worry you have made a mistake. And studies have shown that 1 in 3 women can misread these types of tests, making them some of the most difficult types of tests to use and read.4

Nearly three-quarters of women prefer to test directly in their urine stream. Studies have shown midstream tests like Clearblue® are convenient, hygienic and easy to use.4

With Clearblue® you can also choose to test early – Clearblue® Early Digital Pregnancy Test and Clearblue® Early Detection Pregnancy Test can tell you 6 days sooner than your missed period.2

Watch our videos to see how to use the tests and understand which is the right one for you.

Over 35 years of Clearblue® firsts

Clearblue® has been a pioneer in pregnancy testing for over 35 years, delivering new and innovative products, including:

  • 1985

    The world’s first easy to use home pregnancy test. Faster and much simpler than previous methods, it was the first test you could use directly in your urine stream, had just 3 steps, and gave an accurate result in just 30 minutes when other methods took hours or even days.

  • 1988

    The world’s first one-step pregnancy test with easy-to-read results in just 3 minutes.

  • 1996

    The world’s first 1 minute pregnancy test.

  • 2003

    The world’s first digital pregnancy test, giving a clear result in words. 

  • 2004

    The world’s first pregnancy test with a color changing tip for easy sampling.

  • 2011

    The world’s first pregnancy test to win a Red Dot design award for its innovative, consumer-friendly ergonomic design.

  • 2012

    The world’s first digital pregnancy test with Smart Countdown to your result.

  • 2020

    Results 6 days sooner than your missed period.2

  1. > 99% accurate at detecting typical pregnancy hormone levels. Note that hormone levels vary. See insert.
  2. Clearblue® Early Digital and Clearblue® Early Detection provide early detection of the pregnancy hormone (hCG). Clearblue® Early Digital can detect 78% and Clearblue® Early Detection can detect 77% of pregnancies 6 days before the missed period (5 days before the expected period).  
  3. Nepomnaschy PA, Weinberg CR, Wilcox AJ, Baird DD. Urinary hCG patterns during the week following implantation. Hum Reprod 2008 Feb;23(2):271–7.
  4. Pike J, Godbert S, Johnson S. Comparison of volunteers' experience of using, and accuracy of reading, different types of home pregnancy test formats. Expert Opinion on Medical Diagnostics 2013; 7(5):435-4

Think you might be pregnant?

Discover Clearblue® Early Digital, our most sensitive digital pregnancy test that gives you digital results 6 days early.

Test sensitivity is 10mIU/ml. 78% of pregnant results can be detected 6 days before your missed period.