Cookie Policy

Last Amended 19 December 2017

When we provide services, we want to make them easy, useful and reliable. We place cookies on your device in order to make the use of our websites easier, by allowing us to provide better service, customize sites based on your preferences and otherwise administer and improve our websites. Certain features of our website may not work without the use of cookies.

What is a cookie?

A cookie is a small file placed on your device when you visit a site that can be understood by the site that issued the cookie. This means the website can recognize your device if you return to the same website. Cookies do not contain any personal information such as your name or e-mail address. A cookie often includes a unique identifier, which is an anonymous number (randomly generated) and is stored on your device. Some expire at the end of your website session, and  others remain on your device for longer. You can accept or decline cookies through your browser settings. To learn more, please look at the cookie settings available in your specific web browser(s).

We use cookies to enhance the functionality of our website and to help us improve its performance to provide you with a better user experience, for example:

  • storing your preferences.
  • enabling a server to recognize your device so you don't have to give the same information several times during one task, e.g. filling out a web form or a web survey.
  • recognizing that you may already have given a username and password so you don't need to do it for every web page.
  • measuring how many people are using services, so they can be made easier to use and there's enough capacity to ensure they are fast.
  • analyzing anonymised data to help us understand how people interact with the different aspects of our online services so we can make them better.

Cookies used on this website

This website uses both first and third party cookies. All the cookies on this website are identified below and categorized according to whether they are first or third party.

First party cookies

These are cookies set by our website:

“Session” cookies - Session cookies are deleted when you exist your web browser window or otherwise switch your computer off. Session cookies are used, for example, to improve navigation on our websites and to collect aggregated statistical information.

“Persistent” cookies - Persistent cookies are placed on the hard drive of your computer and will remain on your computer for a hundred days or earlier (if you delete the cookie yourself). Persistent cookies store information on your computer for a number of purposes, such as retrieving certain information you have previously provided (e.g., passwords), helping to determine what areas of the website you would find most valuable, and customizing the website based on your preferences on an ongoing basis. 

Third party cookies

Linked-to-third–party cookies

Linked-to-third-party cookies are cookies placed by a third party website that this Clearblue® website provides a link to. 


Some of the pages on our website can be shared with third party websites such as Facebook and Twitter. Occasionally a cookie is used by the third party to enable you to do this.

Google Analytics:

Purpose: Web Analytics/metrics. This category comprises cookies used to evaluate site performance in terms of number of visits, unique visitors, drop-off rate for transactions, etc. We measure numbers and volumes of visitors to different parts of our site and this helps us ensure the service is fast and available when you want it. It also helps us ensure that different pages on our site are useful and easy to find.

Benefit:  service is available when you want it and fast.

Google analytics cookie information:

Google maps

Our website contains some pages that display a Google map. When viewing these pages Google uses a cookie to store preferences and information.

Adobe Flash Player cookies

Our website may contain flash objects that may place a cookie on your computer.

How to control and delete cookies

We will not use cookies to collect personally identifiable information about you. Please be aware that restricting cookies may impact on the functionality of our website.

However, if you wish to restrict or block the cookies which are set by our website, or indeed any other website, you can do this through your browser settings. The ‘Help’ function within your browser should tell you how.

For information on how to restrict or block the cookies on the browser of your mobile phone you will need to refer to your handset manual.

To opt-out of third-parties collecting any data about your interaction on our website, please refer to their websites for further information.