The Clearblue brand was launched in 1985. Such was the complexity at that time of home pregnancy testing and unreliability of the result provided, that at this time just 3% of women of child‐bearing age used home pregnancy tests in the developed markets (US and Western Europe). The assay principles were the same as those used at the time in the laboratory to confirm pregnancy, but the delivery of this home chemistry set to the consumer was far from optimal. This was the environment into which the first Clearblue pregnancy test was launched. What made Clearblue different then, and has driven the product pipeline of what is now the world's leading brand in home pregnancy tests, has been a deep understanding of what the consumer needs, coupled with leading‐edge immunoassay technology.
Clearblue has been the brand driving product innovation for the past 25 years, such that today in leading markets 85-90% of women will chose to do a home pregnancy test1, before seeking a medical appointment. In its 25 years, Clearblue has helped to drive the home pregnancy and ovulation test markets from niche products only attempted by a few brave consumers, into mainstream consumer products, noted for reliability and accuracy.
When recommending a Clearblue product you can rely on 25 years of expertise and quality. Clearblue has driven product innovation in the pregnancy and ovulation home testing category for 25 years. Some of the World firsts from Clearblue are:
- 1st In-stream Urine Test
- 1st One-Step Home Pregnancy Test
- 1st One-Step Home Ovulation Test
- 1st One Minute Pregnancy Test
- 1st Dual-hormone Fertility Monitor
- 1st Digital Pregnancy Test
- 1st Digital Ovulation Test
- 1st One-Step Digital Pregnancy Test
- 1st Digital Pregnancy Test with Conception Indicator
1 SPD Data on File (2005) IPSOS Survey of Home Pregnancy Test Usage by 6284
consumers across 5 Markets (USA, Canada, UK, Germany, France).
