What is the Clearblue Digital Pregnancy Test with Conception Indicator? Clearblue is one of the world’s leading brands in pregnancy and ovulation testing, and continues to innovate to meet women’s needs. Clearblue has been working closely with consumers and healthcare professionals for over 20 years to deliver trusted, quality products in pregnancy and fertility. The Clearblue Digital Pregnancy Test with Conception Indicator is a revolutionary product which has been developed by SPD Swiss Precision Diagnostics GmbH (SPD) (joint venture between Procter and Gamble and Inverness Medical Innovations), pioneers of the world’s first one-step and digital pregnancy tests and leaders in women’s health consumer diagnostics. The Clearblue Digital Pregnancy Test with Conception Indicator combines all the benefits of the current Clearblue one-step digital pregnancy test with the unique advantage of a Conception Indicator feature. The Clearblue Digital Pregnancy Test with Conception Indicator is >99% accurate in detecting pregnancy and 92% accurate in estimating time since conception. Pregnancy can be easily and simply tested either by holding the tip of the device in the urine stream for 5 seconds or by dipping the absorbent sampler into urine collected into a clean container, for 20 seconds. The Clearblue Digital Pregnancy Test with Conception Indicator gives the result in words – ‘Pregnant’ or ‘Not Pregnant’ – providing a much greater degree of clarity than non-digital tests and ease of interpretation of the test result. If the test result is ‘Pregnant’, the Clearblue Digital Pregnancy Test with Conception Indicator uniquely also displays a result in numbers: ‘1-2’, ‘2-3’ or ‘3+’, indicating that conception occurred 1 to 2 weeks ago, 2 to 3 weeks ago or 3 or more weeks ago. Research conducted amongst consumers by Clearblue shows that the Clearblue Digital Pregnancy Test with Conception Indicator is easy to use and understand and that the digital display is easy to read and simple to interpret1. Discovering when conception took place may assist a woman in planning better for the pregnancy and could allow her to seek pre-natal care early on in the pregnancy. Moreover, in a research study conducted by Clearblue amongst healthcare professionals, most felt that the Clearblue Digital Pregnancy Test with Conception Indicator would be useful to their practice and to their patients1. 1 .Data on file – SPD Development Company Limited.